Free audit
Run by certified partners

Meta Ads: Facebook and Instagram

Campaigns are run by a team that does nothing but social ads. Strategy, tracking and reporting stay with me, connected to your Google Ads.

Why a partner team

Search and social are different crafts. Google Ads reaches people who are already searching; on social, interest has to be created, and creatives decide the outcome. Rather than claim to be an expert in everything, I work with a trusted, certified team.

Who does what

Me
Partner team
Strategy and the budget split between search and social
Audiences and campaign setup in Meta Ads Manager
Offer and funnel: what we promote and where the traffic goes
Creatives, copy and creative testing
Tracking: Meta Pixel, Conversions API, the same goals as Google Ads
Day-to-day campaign optimisation
One weekly report across both channels
Platform and creative reports

You contract the partners directly, at their rates, with no markup from me. You get one contact and one report.

When Meta ads make sense

  • Search demand is small or already covered, and you need new customers
  • Your product is visual, or easy to explain in a short video
  • You want to bring back website visitors who didn't convert
  • You're entering a new market and need to test the offer fast

When to start with search

If people actively search for what you sell and your Google Ads don't pay off yet, start with search: it's usually the cheapest source of ready-to-buy customers. After the brief, I'll tell you which case you're in.