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Google Ads specialist · Paid social via a certified partner team

Google Ads that pays for itself — built around your funnel, not just the ad account

I set up and manage Google Ads together with tracking, landing pages and your sales process. You get leads and sales you can count, and a plain-English report every week.

What I fix

Typical Google Ads problems I solve

💸

Spend without sales

The campaigns are running, the budget is going, but you can't tell which clicks turned into customers.

🤖

Smart campaigns on autopilot

Tens of thousands of impressions, a 1% CTR and broad, irrelevant searches. Automation was switched on before it had data to learn from.

🎯

“Conversions” that aren't sales

The account counts page views and map clicks as conversions, so Google optimises for the wrong thing.

🌍

A new market or language

You're entering a new country, or your customers search in two languages, and you need to find out what works before scaling.

📉

Leads, but not enough

The channel works, but more budget only raises the cost per lead. You need to know where the real ceiling is.

📊

Reports full of vanity metrics

Impressions, CTR and “optimised campaigns” — but no cost per lead, no cost per customer and no link to revenue.

Services

A narrow focus, done properly

Google Ads

Account setup from scratch, ongoing management and conversion tracking up to the sale. Search first, automation once there is data to feed it.

How it works →

Paid Social

Meta ads (Facebook and Instagram) run by a certified partner team. I own the strategy, tracking and reporting, so both channels sit in one report.

How it works →

Free Google Ads audit

A written review of your account: where budget leaks, what's tracked wrongly and what to fix first. Read-only access, no obligation.

Request an audit →

How we work

Async by default — no calls required, written updates every week

01

Brief

You fill in a 10-minute form: product, markets, budget, goals. No discovery call needed.

02

Audit or market check

I review your account, or check search demand in your markets if you're starting from zero, and tell you honestly what to expect.

03

Proposal

A written plan with a fixed scope and price. You decide in your own time.

04

Setup and launch

Tracking first, then campaigns. Launch in 7–14 days, in your account, which you keep.

05

Weekly written reports

What changed, what it cost and what comes next — in leads, cost per lead and revenue.

06

Scale

New services, regions and languages once the core campaigns are profitable.

Prefer to talk? Video calls are available too: Zoom, Google Meet or Telegram.

Why work with me

I think like the owner: the goal is profit, not spending the budget

A specialist, not a generalist

Google Ads is my core channel. I don't sell twenty services; I go deep on one and bring in partners where it makes sense.

Tracking down to the sale

Leads, booked calls, paid orders — I set up the funnel so we optimise for money, not for clicks.

Multilingual markets

Separate campaigns per language and region show which audience actually buys. In Estonia, the Russian-language campaigns had clicks 40% cheaper.

Honest before we start

If your budget or offer won't work in search, I'll tell you before you pay, not after the budget is gone.

Results in money

I report cost per lead, cost per customer and return on ad spend, so you always know what changed and why.

You own everything

The ad account, the data and the tracking stay yours. I work through access you grant and can revoke at any time.

Case studies

Recent Google Ads results

All case studies

About

Anton Tseryapkin — performance marketer and Google Ads specialist

I've worked in marketing since 2016. I launch and manage Google Ads, set up tracking that connects ads to revenue, and fix accounts other contractors have left behind.

Before going independent, I worked my way up from ads specialist to product manager at a nationwide IT company, where a team of five of us built a major online store from scratch.

Markets I've run campaigns in:

United StatesUAESingaporeNew ZealandAustraliaMexicoEstoniaLatvia

FAQ

Frequently asked questions

Do you only work with Google Ads?

Google Ads is my core service, and I do it myself. Paid social (Meta ads) is run by a certified partner team. I set the strategy, tracking and reporting, so both channels work as one system.

Do we need to schedule calls?

No. The whole process can run in writing: a brief form, a written audit, a written proposal and weekly reports. If you prefer a call, we can do that too.

What about time zones?

I'm available 12 hours a day, 7 days a week, which fully covers European business hours. Urgent fixes, such as a broken landing page or a disapproved ad, are made within an hour.

How much does it cost?

It depends on the scope: setup, ongoing management or both, the number of markets and languages, and how much tracking work is needed. After the brief you get a fixed written quote, invoiced in USD or EUR.

Who owns the Google Ads account?

You do. I work in your account through access you grant. If we stop working together, everything stays with you: the campaigns, the history and the tracking.

Can you forecast results?

If the account has history, yes: I can build a media plan from real data. If you're starting from zero, an honest forecast is only possible after a short test campaign, so that's where we start.

Let's see what your Google Ads could do

Send a short brief and you'll get a written reply within one business day.

Send a brief