Setup from scratch
- Keyword research for each service, market and language — no limits on the number of keywords
- Negative keywords from day one, so the budget doesn't go on irrelevant searches
- Campaign structure by service × language × region, so you can see what works
- Ads written for each ad group, matching what the customer actually typed
- Bidding strategy, goals, locations and schedule
- Conversion tracking: Google Tag Manager, GA4 and Google Ads conversions, down to paid orders where possible
Alongside the setup, I review your landing page and point out what must be fixed before launch. Ads bring the traffic; the page turns it into leads.
Ongoing management
- Search term reviews and weekly negative keyword work. In one SaaS project, this alone cut the cost per lead threefold
- Bid and strategy adjustments; automation only once there is enough conversion data
- Testing new ads, offers and landing page ideas
- Budget reallocation between services, markets and languages based on cost per lead and cost per customer
- Urgent fixes within an hour, support 12 hours a day, 7 days a week
Weekly written reports
Each week you get a short written update: spend, leads, cost per lead, sales where we track them, what I changed and what comes next. No dashboards to decode, and no calls unless you want them.
Multilingual and multi-country accounts
If your customers search in more than one language, mixing them in one campaign hides what works. I split campaigns by language and region and evaluate each separately.
In an Estonian construction company's account, the Russian-language campaigns had a 16.4% CTR versus 9.6% in Estonian, and clicks were 40% cheaper. In a Tallinn photo studio, it was the other way round: all the paid bookings came from Estonian searches.
How it works
- You send a brief: product, markets, budget and goals.
- I review your existing account or check search demand in your markets.
- You get a written proposal with a fixed scope and price.
- Setup takes 7–14 days, then we launch and get the first data.
- Weekly management and reports, then scaling once the core campaigns pay off.
What I'll need from you
- Access to your Google Ads account, or I'll help you create one; the account always stays yours
- Access to Google Tag Manager and GA4, or to the website, to set up tracking
- Information about the product, prices and what makes a lead qualified
Already running ads? Start with a free audit, and you'll see what to fix before committing to anything.