Client
A SaaS product that automates launching and managing TikTok ad campaigns. The client is based in the UAE, and the product targets the international market. The campaigns targeted a European audience in English.
Goal
Bring in target users (sign-ups and trial accounts) through Google Ads Search in Europe.
What I did
I launched Google Ads search campaigns for an English-speaking European audience, with a main campaign on product searches and a test campaign on broader searches:
- TikTok Ads / Search / Europe: the main campaign on target searches (TikTok advertising tools, automation, campaign management).
- Automate your TikTok Ads: a test campaign with an alternative angle.
Results
| Metric | Value |
|---|---|
| Impressions | 29,042 |
| Clicks | 1,177 |
| CTR | 4.05% |
| Average CPC | AED 2.02 (~€0.51) |
| Spend | AED 2,378.81 (~€595) |
| Conversions | 170 |
| Conversion rate (clicks → conversions) | 14.44% |
| Cost per conversion | AED 13.99 (~€3.50) |
Takeaways
A 14.44% click-to-conversion rate is a strong result for SaaS in a cold international market. It shows the targeting hit the right audience: people searching for TikTok ads tools already know they need one and are ready to try a solution.
Search demand for TikTok ads automation in Europe already exists. The job is to show up first with a relevant offer.